Considering how quickly Siri, Alexa and Hey Google have become a part of consumers’ everyday lives, it is not hard to imagine an environment where these “AI agents” takes their place at the center of shopping – for travel and everything else.

The experience will likely look something like this: When you want to book a trip, you will call upon your favorite AI agent — Siri, Alexa, Google, Cortana, Facebook “M”, or some yet to be created AI assistant — and tell it the origin, destination, dates and price point. With that one request, the AI agent will search all of the existing travel content, or data, across the globe. This includes flights, ground transportation, lodging – including the ancillaries and extras such as seat upgrades or baggage insurance. Then, the AI agent, knowing your personal preferences, will quickly book the best possible solution based on your dates, budget and personal preferences. Done.